The fast food chain KFC caused an uproar in Germany today when it referenced Kristallnacht in an ad on the 84th anniversary of the Nazi pogrom which kicked off the Holocaust.
In an alert issued by the chain to its customers, a special sale was presented under the title: “On Kristallnacht Memorial Day, treat yourself to a crispy chicken.”
Thousands of customers received the message on their mobile phones, ;leading to outrage and confusion on social media.
Several minutes after the message was sent, another message was sent stating: “We apologize, due to an error in our system, we sent an incorrect and inappropriate message through our app. We are very sorry about this, we will check our internal processes immediately so that this does not happen gain. Please excuse this error,”