It’s a tough call.
When you’ve got to make the greatest advertising pitch ever, which trusted telly figure do you call in to convince the proles that they’ve got to give up their cars, home heating and food to save the planet for the private jet class?
UK’s PM Rishi Sunak, when he’s not pandering to Islamists, is busy figuring out how to convince his own voting base to lay down and die.
Rishi Sunak needs all the help he can get selling his green vision to the British public… The Department for Energy Security and Net Zero has tapped up a consumer insights firm to identify “trusted messengers” to carry Sunak’s green message to voters.
Researchers on the contract, worth around £80,000, will be asked to establish exactly who can be trusted to make the case for the contentious issues at the heart of the U.K.’s green overhaul.
Veteran environmentalist David Attenborough is the most trusted figure with the public to discuss climate change, according to 2021 polling by the organization Climate Outreach, followed by fellow TV conservationist Chris Packham — then Prince William.
Considering Dave’s 97 years old, they better hurry and sign him to a lifetime contract to explain in his sonorous voice why everyone has to be deported to gulags to save the planet.
And yes, there’s Prince William. Who better than a guy with not just private jets, but castles, to explain to the peasants why they should live in a single room of a collective apartment and eat gruel. “Please sir, may I have some more green gruel?”
Energy Secretary Claire Coutinho previously told POLITICO politicians must brace for “difficult” conversations with voters about the changes brought with the green switch.
Here’s a sample of her difficult conversations.
What about the levy Gary Smith, GMB union chief, calls the energy poll tax – a £170 surcharge on all energy bills, irrespective of wealth? ‘We want to protect poorer families. We do, through things like the welfare system. But there are only certain mechanisms where you can raise money which we then spend, for example, on renewables. Ultimately, the whole way we have got to do it is progress, make sure we have got enough clean power but also protect families. With the two policies that we changed, there was no way round it for all those families. They would have to spend thousands of pounds – whether on their boilers or a car. There was no mechanism for us to help them with that.’
Anyway, best to stick with William to scold the peasants.
At this weekend’s Platinum Jubilee celebrations, Prince William marked the occasion by lecturing his grandmother’s subjects on the ‘pressing need to protect and restore our planet’…
Clearly, Prince William does not intend to make many sacrifices of his own to reduce humanity’s impact on the climate. He arrived at the Jubilee party, as the royals often do, in a helicopter.
Environmentalism is a romantic anti-industrial movement wearing the borrowed cloak of science whose mission is to bring back feudalism and destroy technological progress. Who better to make a case for feudalism than a prince?