The French retail giant Carrefour is transforming a third of its Supeco shops, its discount brand, into halal supermarkets

Retail giant Carrefour confirmed that three more Supeco shops will be converted to H.Market by the end of April, bringing the total number of shops affected by the change to six. According to a source familiar with the situation, ten Supeco shops will be converted in the next few months and then the entire stock of 33 shops, LSA reported on April 13, 2023.

Supeco, which was launched in 2019, was supposed to become Carrefour’s leading discount brand, but has not lived up to expectations. Since summer 2022, the management forced the tenant-managers of Supeco shops to increase the halal departments. A change prepared from long hand, as reported by a tenant-manager of Supeco. A supply contract was signed between Supeco and H.Market, an independent halal chain founded in 2006 in the Île-de-France region with a total of ten shops.

www.capital.fr / https://www.fdesouche.com/2023/04/14/supeco-lenseigne-discount-de-carrefour-a-la-peine/