The supermarket chain Albert Heijn, owns 60 shops in Belgium, mainly in Flanders.
Some supermarkets in Belgium offer special deals during Ramadan to meet the growing demand of their Muslim customers.
The supermarket Albert Heijn has created an episode of its sitcom about Ramadan and uploaded it on its website. In the episode, an Italian employee offers a snack in the cafeteria on his birthday. Everyone helps themselves except his colleague Jamal. “It’s Ramadan. I don’t eat during the day”. His colleagues show solidarity and postpone the snack until later. This episode has been viewed more than 200 000 times on TikTok. “We have many products on our shelves that Muslims buy regularly,” supermarket spokeswoman Ann Maes told Het Nieuwsblad. Bladi